As we rely more and more on our personal data devices. We are going to see the ability to offer tickets on the go. Whether for a concert, movie or sporting event. This will cut down on the number of people that are need at event venues, reduce lineup times, provide a better overall customer experience. In most of Europe the use of bar-code readers is a huge part of what makes up the mobile shopping experience. Even in Asia you can scan a billboard for a special product code and then send a text with that offer to receive a coupon or pre-register for a product. This will help marketers identify their target audience is and how to most effectively reach and communicate with them.
Our growth as an industry will rely on building better pathways for customers to get their tickets fast and easy. As we go wireless and more mobile with our purchasing - consumers will want the ability to buy everything on the go.